Catalytic Projects



The 288 hectare Industrial Park had all of its infrastructure installed and yet stood vacant for years due to political conflict.  Meanwhile, there were hundreds of small industries operating in nearby family homes. The challenge was to form the people into industrial guilds and demonstrate the viability of the Industrial Park with a model factory.

In order to implement this project, the United Nations contracted the services of the ICA, securing the following results:


  • Execution of the project entitled “Pilot Plan for the Implementation of the Industrial Zone of Villa el Salvador”
  • The formation of six industrial guilds which each made their strategic plans, and to this day maintain their separate areas in the Industrial Park
  • Construction and operation of a small demonstration factory making fresh cheese
  • This work was the catalyst to transform the situation to eliminate the conflicts and allow the development of the Industrial Park to move forward, with the assistance of UNIDO of the United Nations
  • Today the Industrial Park of Villa el Salvador houses over 1,000 industries which provide employment to over 20,000 people

Click picture for enlargement

On 15 August 2007, the city of Chincha was hit with a 7.9 earthquake which destroyed the majority of the residences, leaving about 25,000 families homeless.

ICA-Peru was invited to employ emergency funds from Japan to help the families in the construction of temporary houses.


  • 60 geographic sectors were created with 50-60 homeless families in each sector
  • Each of these 60 sectors were led by 2 volunteer leaders called Promoters
  • The 120 Promoters received community leadership training in the ICA Formation Center in Azpitia where they were resident for one week
  • Upon returning to Chincha, these Promoters taught the people how to build quality temporary homes
  • The Promoters organized the community into teams of 5 families each to cooperatively build their homes together  
  • The family teams built 3,450 quality temporary houses very quickly
  • The funding agency, Japan Platform, said, “The construction was the most economical and effective of all the methods used in Chincha”


 “The most practical and effective method to implement projects is the formation of sectors and the training of volunteer Promoters to guide the population in the implementation of their own projects.”

Catalytic Projects


PROCADE: Training and Demonstration Program for Integral Development in the river valleys of Cañete, Asia, Oyón (Dept.of Lima) and Fortaleza (Dept. of Huaraz)

This integrated community development program utilized local organizations and Productive Networks to design and implement participatory projects in 40 communities of these four river valleys in the Departments of Lima and Ancash.


Increase in the productivity of the agricultural sector

  • Families adopted technology to improve the production and management of guinea pigs, rabbits and black-belly sheep
  • Improved family incomes from use of rotation of guinea pig breeding stock in Cañete Valley
  • Model farms created in areas accessible for many other families to duplicate
  • Families of Asia and Fortaleza valleys sharing their technologies on their own initiative
  • Improvement in production of avocados, grapes and other fruits through the use of grafting techniques in the Fortaleza and Cañete valleys

Facilitating basic nutrition and commercialization services

  • Families improving the nutrition of children through the implementation of family gardens for growing vegetables and herbs
  • Trained Health Promoters promoting health campaigns and operating mobile clinics to extend their services beyond the project areas
  • Families transforming their surplus production for cash sales through the organization of promotion of local and regional fairs and competitions


The family guinea pig projects were visited by institutions, producers, university students, NGOs, etc. to learn about the experiences of these family businesses.  Many of these successful farms are now used by the ICA staff to share their successful methods of production with people from all over Peru who study in the ICA Formation Center in Azpitia.


Facilitating organized participation and consensus

  • 40 communities were involved with ample local leadership
  • Families were committed to participate in their own development through Community Forums
  • Organization and promotion of the Association of Producers of Small Animals (ACAM) in the Lunahuana area
  • Collaboration of local authorities, community leaders, adults and youth in many projects to improve the irrigation infrastructure 

Facilitating the interchange of learnings and experiences

  • Expansion of the productive capacity of local producers through the active interchange of learnings between local farms
  • Families adopting the production methods they observed in numerous visits to universities, institutes and other demonstration farms
  • The organizing and execution of 3 regional interchange events plus a national convention of the production chain of small animals with over 400 participants in Lunahuana with the support of ICA-Perú

“With the necessary tools and the will to succeed, local people can make substantial changes in the wellbeing of their families and community.”


Key Learnings for Successful Projects of Self-Development:

  • The importance of creating production leaders who have the passion to improve the quality of life for their families and community
  • To form leaders with the mentality of the “Power to Change” in order to avoid dependency, the bureaucratic mindset, poverty of spirit and other negative attitudes that limit their ability to overcome any obstacle
  • Work initially with women, who are the pillars of the community and can bring about the needed changes in their husbands and children, and become excellent leaders in the community
  • The importance that the producer feels identified and committed to the project and to the activities required to develop the project
  • It is critical that the producer visit and explore the final markets for his products and knows the needs of the final buyers
  • The effectiveness of promotional events for the marketing of products through sampling and sales at local and regional fairs, competitions, exhibitions, etc.
  • Secure the market with products of consistent quality which will be the best means to spreading your business to other buyers
  • Don’t commit to a large order until you have the capacity to meet the demand, as your reputation as a reliable supplier is very important
  • Feedback on your products is very important which you can get from visits with clients, conferences and other events of interchange

 “Community change begins with a few innovative leaders. Their formation and support will bring about change in the entire community.”


Business Incubator:  Designed to diversify the economic base of rural districts and involve youth in the development of their communities and region. This successful model will be ready to replicate widely after it becomes self-sufficient in three years.

ICA-Perú has created a preliminary plan to assist in locating funding for this important demonstration project.


  • Form a team of 30 trained entrepreneurs in a typical rural district of the Sierra.
  • Create appropriate alternatives to attract youth to settle permanently in their rural community in the Sierra.
  • Provide a more diverse selection of products and services in the rural Sierra to make life more attractive and satisfying for residents of all ages.
  • Be fully self-sufficient after three years to be sustained with its own income.
  • Serve as a demonstration ready for replication in other rural Districts.

Empowered Mother: This project is designed to empower single mothers to be fully included in the dynamics of society, and to be respected leaders in their community. Trained single mothers will organize and lead groups of 10 women to become success models for their communities, like being a successful entrepreneur while being a good mother.

ICA-Perú has created a preliminary plan to assist in locating funding for this important demonstration project.


  • Demonstrate the viability of full empowerment of single mothers
  • Train 120 single mothers to be Promoters, in order to transform the lives of 2,000 single mothers to a new lifestyle of independence and role models
  • Change the life pattern of these 2000 women so their children and the next generation in the community have new images of being a successful woman
  •  Serve as a model for replication throughout the communities and neighborhoods of Peru

 “Demonstration Projects are important symbols to demonstrate
viable and replicable solutions to obstacles facing society.”

Copyright © 2010 ICA Peru